California Fish Grill Partners with Curbit to Enhance Kitchen Operations and Digital Order Accuracy Across All Locations

Fast Casual Restaurant Brand Focuses on Operational Consistency and Kitchen Capacity Management to Support Better Guest Experience

Calabasas, Calif., April 2, 2025 — California Fish Grill, known for its commitment to 100% Sustainable Seafood, has selected Curbit, the leading provider of capacity management solutions, to elevate its guest experience and kitchen performance across all locations. The rollout follows a compelling pilot study demonstrating measurable gains in order timing accuracy, staff efficiency, and guest satisfaction.

Unlike many brands that use ROI as the deciding factor for technology adoption, California Fish Grill took a different approach. The leadership team focused first on establishing speed of service and kitchen behavioral consistency through Curbit’s analytics—specifically targeting “KDS bumping behavior” and misaligned quote times.

“We were blown away by the ROI potential,” said Patrick Waiyawaytar, Vice President of IT at California Fish Grill. “But our goal isn’t just immediate gains—it’s long-term operational excellence. That starts with consistency. Curbit’s analytics are helping us uncover the behavioral patterns that impact guest experience the most, and we’re using that as our foundation.”

The 30-day Curbit pilot included over 67,000 orders across six California Fish Grill locations in a controlled A/B test format. Sites using Curbit saw:

• Quote time accuracy improve from a 6-minute miss to just 1.5 minutes

• “Goldilocks Zone” promise time (within ±2 min) increase from 9% to 44%

• Food dwell time over 5 minutes drops from 61% to 13%

• Guest frustration and lobby congestion dramatically reduced

   

   

Curbit leveraged real-time kitchen data through its integration with QSR ConnectSmart to dynamically adjust Olo quote times in real-time and update guests via SMS with order progress and pickup instructions.

As part of its “walk-before-you-run” strategy, California Fish Grill will initially deploy Curbit with a focus on operational discipline and timing alignment, then gradually layer in additional features demonstrated during the pilot to optimize throughput and the guest experience.

“The decision to scale Curbit wasn’t just about technology—it was about transforming the way our partners think about timing, service, and guest trust,” said Scott Siegel, Co-Founder and CRO at Curbit. “We’re thrilled to help California Fish Grill build a more consistent and scalable kitchen culture.”

The full rollout will occur in April across all 59 locations, followed by inclusion in new store openings.

For more information about Curbit and its restaurant performance solutions, visit www.curbit.com.