Curbit is proud to announce our newest partnership with Starbird, a digital-first, flavor-driven chicken brand redefining the fast food experience. With a strong commitment to culinary innovation and operational excellence, Starbird has chosen Curbit to further enhance their guest communication, optimize digital order flow, and maintain what the team calls their “Goldilocks Zone,” the perfect balance between digital volume and kitchen capacity.
"Curbit is helping us raise the bar for our guests by letting them know exactly when their food will be ready—so they experience Starbird at peak quality and freshness. What sets this partnership apart is Curbit’s ability to automatically adjust order timing based on real-time conditions in our kitchens, ensuring our estimates are always accurate, not just optimistic." said Tony Lawrence, VP of Technology at Starbird. "Beyond the technology, we value the truly collaborative relationship with Curbit as we work together to bring even more innovative features to life that both our guests and our teams will feel every day."
Founded in 2016 in the San Francisco Bay Area, Starbird has quickly become a leader in the next-generation QSR space, with a focus on bold flavors, house made ingredients, and an intuitive digital ordering experience. As the 19-location brand continues to scale, ensuring consistent execution across locations is critical. Curbit supports this vision by dynamically orchestrating order flow and ensuring both staff and guests are aligned on when food will be ready.
“Starbird is an ideal partner for Curbit,” said Scott Siegel, CEO of Curbit. “They’re building a future-facing brand with a deep understanding of how digital and operations intersect. We’re excited to support their growth by helping them hit that Goldilocks Zone, the sweet spot where demand meets precision.”
With Curbit, Starbird now has real-time visibility into kitchen capacity and order readiness. Guests receive accurate SMS updates about when to arrive, which minimizes waiting and improves order freshness. Kitchens benefit from smoother workflows, fewer bottlenecks, and better prep timing. The result is a stronger guest experience, lower staff stress, and improved operational efficiency across all channels.
As Starbird continues to expand throughout California and beyond, Curbit is proud to be part of the technology stack that’s helping them lead the way in modern, digital-first restaurant operations.
About Curbit
Curbit is the leading provider of capacity management solutions for digital restaurant operations. Through dynamic order orchestration, real-time guest communication, and seamless integrations with KDS, POS, and online ordering systems, Curbit enables restaurants to streamline operations, reduce kitchen stress, and enhance the guest experience. Book a meeting with us here.