---
title: Without Better Tech, Restaurants Could Lose Digital-Savvy Diners
description: Without better Tech, restaurants could lose digital-savvy diners. As restaurants become increasingly digital, the industry is facing the same challenges that some of the world’s largest businesses faced when they first became reliant on technology.
---

[blog](https://curbit.com/blog)

# [Without Better Tech, Restaurants Could Lose Digital-Savvy Diners](https://curbit.com/blog/without-better-tech-restaurants-could-lose-digital-savvy-diners)

 Written by [Curbit Team](https://curbit.com/blog/author/curbit-team) | Jul 29, 2024 8:59:21 PM

Title: Without Better Tech, Restaurants Could Lose Digital-Savvy Diners, Says Curbit CEO  
Publish Date: 12/05/23  
**Originally published on** [**pymnts.com**](https://www.pymnts.com/restaurant-technology/2023/without-better-tech-restaurants-could-lose-digital-savvy-diners-says-curbit-ceo/)

## **Without Better Tech, Restaurants Could Lose Digital-Savvy Diners, Says Curbit CEO.**

As restaurants become increasingly digital, the industry is facing the same challenges that some of the world’s largest businesses faced when they first became reliant on technology.

One key challenge is the need to unify disparate solutions, and restaurant technology company [Curbit](https://curbit.com/), which specializes in dynamic order throttling tools using artificial intelligence, is targeting this opportunity. In an interview with PYMNTS’ Karen Webster, [Francis Dougherty](https://www.linkedin.com/in/frandougherty/), who recently became CEO of the tech company after nearly 22 years at [Microsoft](https://www.microsoft.com/en-us/), discussed this shift.

“From my time at Microsoft, it’s very reminiscent of the earlier days of digital transformation in some of the largest enterprises around the world,” he said. “They had a collection of technologies, … but it took an army of people to keep them together. Now, when you take a look at … the restaurant business, they have some of the same challenges. They invested in technology to survive during COVID. They all work, but they don’t necessarily all work well together.”

 

**Read the full article:** [**https://www.pymnts.com/restaurant-technology/2023/without-better-tech-restaurants-could-lose-digital-savvy-diners-says-curbit-ceo/**](https://www.pymnts.com/restaurant-technology/2023/without-better-tech-restaurants-could-lose-digital-savvy-diners-says-curbit-ceo/)

[View full post](https://curbit.com/blog/without-better-tech-restaurants-could-lose-digital-savvy-diners)

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